Showcase category

Landing Pages

Website and landing-page redesigns built from real business requirements — each prototype focused on user experience, visual design, and practical front-end implementation, with its own brand identity where the project calls for it.

Prototypes

Current landing pages

Each entry below is an independent website prototype with its own brand system, separate from this portfolio's own design.

Homepage prototype

The Help

A homepage redesign prototype built for a website design and development assessment.

Homepage Redesign
UX / UI
WordPress-oriented
Front-end Prototype

View prototype

The Help — assessment notes

Design rationale, WordPress approach, and effort estimate

Assessment notes covering the design rationale, WordPress implementation approach, and estimated effort behind this prototype.

Design rationale

The approved research selected the "Refined Professional Services" direction: editorial typography, generous whitespace, and restrained cards, chosen because it restores hierarchy and polish without departing from The Help's existing purple/gold/cream identity. Services now sit directly after the positioning band instead of near the bottom of the page. The positioning statement, previously repeated throughout the original page, appears once as a deliberate section. A proper H1/H2/H3 scale replaces the original's flat 50px headings, and the previously inconsistent secondary CTA wording is standardized to "Explore Our Services" everywhere it appears.

WordPress / Elementor approach

Purple, gold, cream, and the Poppins/Inter pairing would be set as Elementor global colors and fonts. Each of the ten homepage sections maps to its own Elementor section/container. The five service cards use a single repeating loop template rather than five hand-built layouts, and "Schedule a Consultation" is one reusable global widget referenced from the header, footer, and final CTA. Layout uses Elementor's flexbox containers at standard breakpoints, with WebP, lazy-loaded imagery and semantic heading/landmark structure once real photography is supplied.

Estimated effort

Roughly 6–10 hours for a WordPress/Elementor build of this scope — global styles, ten sections, one reusable service-card template, and one reusable consultation-CTA template — assuming final copy and photography are supplied rather than produced from scratch. This is an estimate, not a tracked or billed figure.

Landing Pages

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